SEO Tactics To Forget About in 2018
In today’s demanding market of digitalisation and globalisation, it’s necessary for companies to use online strategies and tactics that widen their exposure to customers that are proactively browsing for their services or products. Search Engines are without doubt the most influential programs that will affect your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise known as ‘Search Engine Results Pages’ (SERPs).
SEO can be a reliable investment that will enhance your visibility and conversion rates, or if used inaccurately, can damage your rankings and visibility, thus having the opposite effect. The dilemma with SEO is that its algorithm is consistently changing, and most website owners don’t keep up to date with the most updated SEO trends. SEO techniques that worked in 2017 may not necessarily be successful this year, and prominent SEO techniques from five years ago may result in your website being penalised today.
As opposed to focusing on the top SEO techniques that website owners should be committing to, we’re instead going to delve into the top SEO tactics that will actually penalise your website and therefore should be completely ignored in 2018.
- Keyword Stuffing
Keyword stuffing is a simple mistake that many website owners make to try to enhance their SERP results. Keyword stuffing is basically the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can promptly calculate how many times a keyword has been used and will penalise websites for excessive keyword stuffing. As opposed to keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been an SEO tactic since the onset of SEO, and its value as an SEO tactic has advanced swiftly since then. Although link building remains one of the top 3 SEO tactics in 2018, aggressive link building will without doubt result in your website being penalised. Google weighs links genuinely as a ranking signal considering that links are a public endorsement which correlates with beneficial information on a website.
Aggressive link building occurs where links are gathered in an abnormal way. Examples of this is where links are placed in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be abdicated, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of individuals still regard to be effective is excessive internal links. There is a general misconception where websites which contain a large quantity of links to other pages within the website will boost their SERP results. The aim in doing this is to enhance a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.
- Not Identifying Technical Issues
The backend of a website plays a major role in SEO, so it’s important not only to uncover any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just released an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most common technical problems that affect most websites today are:
Slow loading page times
Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO technique that will enhance your SERP rankings are related to the images within a website. Optimising your website for image search is a wonderful way to enrich your SEO, and this can be done largely with the image filename and alt attribute. As an example, instead of providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. Additionally, a frequent mistake with images is keyword stuffing the alt attribute.
There’s no question that an effective SEO strategy will increase a website’s SERP rankings and exposure, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are constantly changing and it’s crucial to keep up with these changes to thrive in today’s online marketplace. If you need any help with your SEO strategy, or simply haven’t updated your strategy in the last few years, get in touch with Internet Marketing Experts Hervey Bay on 1300 595 013, or visit our website for additional information: https://internetmarketingexpertsherveybay.com.au